The Leading Search Engine in Russian-Speaking Regions
Helping You Rapidly Enter the Russian Market
On a platform that focuses on a specific niche, it is easier for users to find the product or service they are looking for. These platforms provide advertisers with the opportunity to reach high-interest users and significantly improve ad performance.
Yandex Alliance ads are one of the main sources of traffic to Yandex.Direct, with one out of every three conversions coming from the network. The network covers tens of thousands of platforms, including websites, mobile terminals, apps, and smart TVs. Keyword ads respond to user search queries, while topical ads are targeted based on user interests, behaviors, and browsing content.
Smartphones have become an essential tool for solving everyday problems – from reading the news at breakfast to shopping while commuting. More and more businesses are capturing leads with mobile advertising to ensure they don't miss out on any business opportunities.
Yandex Display Ads reach more than 49 million users every day, accounting for 88% of the total number of Internet users in Russia (Source: TNS Web Index, November 2017). Through images, video, audio, and a variety of special effects, advertisers can effectively engage users and increase brand awareness.
Yandex dominates the Russian search engine market, reaching over 89% of Russian internet users. By leveraging Yandex’s ad network, you can access thousands of premium websites and an additional 34 million users, precisely targeting your desired audience.
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